Flourish is a branding system for an annual conference that brings together scientists and policymakers who are working to combat climate change. A clear and cohesive aesthetic for this event aims to underline the importance of the subject matter and the credibility of the attendees while also providing a fresh and hopeful vibe.
Flourish pairs a playful yet refined color palette with a typographic system rich with academic and scientific vibes to offer a clean and contemporary feel to the conference. A rigid geometric theme logo works together with an orb motif to gently hint back to the ultimate goal of the conference: caring for our Earth.
Focusing on the theme of "Flourish", I explored options for a theme logo as well as directions for booklet layouts with pencil sketches. I created a color palette of warm, muted neutrals evoking sustainability and pairing them with a lively red-orange for vibrance and finally a cool, gentle blue.
The final conference materials for Flourish walk the balance between scientific and warm. The friendly serif headlines and subtle textures underscore the very human experience of climate change while the clean image treatments and clean neutral palette communicates the trustworthiness and thoroughly research-based perspective of this demographic.
