Jasper is a brand that produces a line of bar soaps prioritizing natural ingredients, sustainable packaging, and eco-conscious lifestyles. The target market for Jasper is 25-45 year old adults whose values align with the organic-focused philosophy of the brand. Jasper is a premium, upscale brand.
The aesthetic vision of Jasper is centered on the brand’s value of natural purity. A clean, type-focused system underlines the simplicity of the ingredients while limited tonal colorways concisely distinguish the formula variations. The densely packed monospaced text conveys a utilitarian and technical personality to relay the reliability and efficacy of the products.
The journey to building Jasper's visual language began with researching competitor brands and understanding the market & demographic. Exhaustive explorations of type, color, and layout led me to the unique intersection of scientific and organic.
.gif)
The design process for Jasper culminated in a large family of soap varieties: each with a highly specific specialty. The tonal color pairings for each package brought the serious and clinical primary display panel to life.
